The Power of Telling Your Own Story -- w/ Sherry Crawley

How do you start to explore the narrative of your brand -- and when do you tell that story? Sherry Crawley joins us on today's episode to unpack how to effectively communicate a brand's story. Whether you're starting from scratch or revitalizing your brand, the way we frame and talk about our products and services leaves a lasting imprint on employees and customers alike. Putting authenticity first, Sherry shares the exercises she leverages to guide brands in developing and telling compelling stories. No matter where you are in the journey, Sherry steps in across the process to guide, energize and instill confidence in the process.