Engaged

Episode 7: The Power of Telling Your Own Story -- w/ Sherry Crawley

November 16th, 2021  |  Season 1  |  21 mins 32 secs

sherry crawley, storytelling

How do you start to explore the narrative of your brand -- and when do you tell that story? Sherry Crawley joins us on today's episode to unpack how to effectively communicate a brand's story. Whether you're starting from scratch or revitalizing your brand, the way we frame and talk about our products and services leaves a lasting imprint on employees and customers alike. Putting authenticity first, Sherry shares the exercises she leverages to guide brands in developing and telling compelling stories. No matter where you are in the journey, Sherry steps in across the process to guide, energize and instill confidence in the process.

Episode 6: Growing Relationships Worth Investing In -- w/ Jo Hodges

November 2nd, 2021  |  Season 1  |  34 mins 28 secs

development, donors, fundraising, jo hodges

The term "fundraising" inspires mixed emotions. It can often feel like a daunting task to find the right approach to requesting and securing funding. Jo Hodges was gracious enough to lend us her expertise for this interview. She joins us to talk through the differences in fundraising and relationship development, the ever-changing landscape of development work, and her philosophy on building and nurturing new donor relationships. She debunks fundraising myths and gets to the heart of what it takes to create a compelling fundraising strategy. It's a fun conversation, and Jo's passion for people and this industry is infectious.

Episode 5: Bringing Clarity to Crisis Communications w/ Howard Lalli; Gail Rymer, APR; & Patty Gregory

October 19th, 2021  |  Season 1  |  45 mins 28 secs

crisis communication, gail rymer, hl, howard lalli, patty gregory

Navigating the nuances of various crisis situations can be daunting and overwhelming, often inspiring stressors with far-reaching impacts across an enterprise. Join HL Strategy founder Howard Lalli and leading communications practitioners; Gail Rymer, APR; and Patty Gregory, as they explore how HL Strategy helps teams create clarity, process, and strategy within a panicked environment. They consider how a company serves amidst crisis, and share valuable perspectives and introspective moments. Building on decades of experiences in crisis communications, together they talk through the various considerations they encourage leaders in crisis to explore, including legal, media relations, and stakeholder priorities, and the value of striking a balance of urgency and calm. In this conversation, they start the important work of outlining and dissecting how they think about crisis communications management.

Episode 4: Understanding and Supercharging Your Talent Brand w/Kaycee Rogers

October 5th, 2021  |  Season 1  |  10 mins 54 secs

company culture, kaycee rogers, talent branding

A company's talent brand can serve as an honest reflection of a business, showcasing a company's values and integrity in an important light with far-reaching impacts. With more employers adopting a hybrid work environment than ever before, defining and promoting a positive talent brand can be tricky. But the benefits of taking on the challenges are rich. Helping brands maintain their focus to effectively communicate what they offer their workforce is more important than ever.

Kaycee Rogers explores what a positive company culture looks like in the age of working remotely, including a close look at the actions brands can take to extend culture to those working out of the office. She delves into all the ways that nurturing a unique and thoughtful talent brand can provide a strong competitive edge.

Kaycee brings clarity, insight, and practical advice to the table during this conversation. Enjoy!

Episode 3: Spearheading Powerful Events w/ Patty Gregory and Amanda Rollins

September 21st, 2021  |  Season 1  |  33 mins 2 secs

amanda rollins, event, events, events marketing, patty gregory

Creating powerful events that move the needle, educate and engage has never been easier - or harder - than it is today. In a post-Pandemic world where virtual, in-person and hybrid experiences are all readily available, how do you navigate these options and execute successfully?

Our HL Strategy practitioners, Patty Gregory and Amanda Rollins, discuss their holistic approach to event planning - from strategy through tactical execution. They revisit real experiences they have led with tenacity, building out events in a fast and furious environment.

Throughout this conversation, they explore the pros and cons to consider when selecting virtual options, considering content, nurturing meaningful networking opportunities and ensuring attendance. They ask important questions around impact and explore how to navigate organizational strategy to hone in on targeted audiences.

Enjoy their dialogue!

Episode 2: Creative + Marketing w/ Shannon Darke and Tamara Derosia

September 7th, 2021  |  Season 1  |  30 mins 50 secs

shannon darke, tamara derosia

Today's conversation with seasoned consultants, Shannon Darke and Tamara Derosia, focuses on the intersect, where thoughtful communication meets strategic design. As a team, Shannon and Tamara work to bring these worlds together, inspiring new ideas, offering curiosity, and nurturing brand growth. They bring their respective expertise to the table, all while staying centrally focused on their partners' goals. Join us as they deliver practical advice on how to put your best self forward, both as a team and truly integrated partner.

Episode 1: Integrated Communications w/ Chrissie Gallentine and Rachel Peavy

August 23rd, 2021  |  Season 1  |  34 mins 14 secs

chrissie gallentine, integrated communications, rachel peavy

In our flagship episode, we sit down with Chrissie Gallentine and Rachel Peavy, leading communications practitioners, to discuss how successful brands approach integrated communications. Together, we explore the climate of marketing and communications in 2021. They consider tactics that are designed to reach target audiences across various platforms and how they merge powerful strategy with execution. We even get into what you can do if your core messages aren't making the impact your campaign needs. Join us as they deliver practical advice to consider integrating communications across a range of industries, products, and services.