Engaged

Episode 3: Spearheading Powerful Events w/ Patty Gregory and Amanda Rollins

September 21st, 2021  |  Season 1  |  33 mins 2 secs

amanda rollins, event, events, events marketing, patty gregory

Creating powerful events that move the needle, educate and engage has never been easier - or harder - than it is today. In a post-Pandemic world where virtual, in-person and hybrid experiences are all readily available, how do you navigate these options and execute successfully?

Our HL Strategy practitioners, Patty Gregory and Amanda Rollins, discuss their holistic approach to event planning - from strategy through tactical execution. They revisit real experiences they have led with tenacity, building out events in a fast and furious environment.

Throughout this conversation, they explore the pros and cons to consider when selecting virtual options, considering content, nurturing meaningful networking opportunities and ensuring attendance. They ask important questions around impact and explore how to navigate organizational strategy to hone in on targeted audiences.

Enjoy their dialogue!